Rutger Smits

Rutger Smits

Senior Partner
VP Strategy & Investment

Graduate from the Hotelschool The Hague in The Netherlands

With over 30 years of experience around the globe, Rutger Smits has seen all angles of the hotel industry. He spent almost a decade in operations with Intercontinental Hotels and Resorts, providing him with hands-on operational and management experience. Following that he established and directed hospitality consultancy teams for (Arthur) Andersen, HVS, Cushman & Wakefield and Deloitte. He also formed, managed and sold his own advisory company.

More recently Rutger was the COO/CEO for hotel owning companies in Qatar and the UAE, responsible for a portfolio of hotels and ancillary businesses in the Middle East and beyond. Having covered the trifecta of operations, ownership and advisory, Rutger is well positioned to assist our clients with strategic planning and growth of a hotel investment portfolio, asset management, development and construction, and return on investment.

Some of his particular areas of expertise include:

  • Market research, opportunity assessments, concept development and feasibility studies;
  • Acquisition due diligence and contract negotiation;
  • Operator selection, management contract reviews and negotiations;
  • Stakeholder relationship management;
  • Asset management and strategic planning;
  • FF&E and CapEx review, budgeting and planning.